Asos Is Featuring Swimsuit Models with Stretch Marks and Acne Scars

These un-retouched photos are garnering major praise.

ASOS Now Shows Models With Stretch Marks

What We're Loving Right Now

ASOS DESIGN Curve ruched cut-out swimsuit in purple check print

ASOS hasn't been editing out models' stretchmarks and people love it

Woman praises ASOS for 'keeping it real' by not retouching 'imperfections' on models

Scar Cream Gel, Advanced Silicone Scar Gel for Surgical Scars, C-Section, Stretch Marks, Acne, Surgery, Surgical Treatment, Old and New Scars Management - 30g : Health & Household

The Internet Is Obsessed With These ASOS Models' Stretch Marks

ASOS uses 'beautiful' untouched photos of models baring STRETCH MARKS on their bottoms and shoppers are thrilled

ASOS Praised for Not Photoshopping Models' Stretch Marks

ASOS praised for using models with stretch marks - 9Honey

Asos Is Featuring Swimsuit Models with Stretch Marks and Acne Scars