Lux Cozi wins the plagiarism battle against Amul Macho, Advertising

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Lux Industries Limited won the legal battle against Amul Macho regarding their latest TVC, starring Varun Dhawan, marking it as a thumping win to reiterate Lux’s strong brand equity over baseless claims

Amul Macho Vs Lux Cozi: Copied or Inspired, why sexualise the underwear?

Lux Cozi copies Amul Macho's famous TOINGAd!

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Amul Macho Vs Lux Cozi: Copied or Inspired, why sexualise the underwear?

Amul Macho alleges Lux Cozi duplicated their popular 2007 ad

ASCI dismisses Amul Macho's allegations against Lux Cozi over 'copied ad

Lux Cozi wins legal battle against Amul Macho for its latest commercial starring actor Varun Dhawan

Amul Macho Vs Lux Cozi: Copied or Inspired, why sexualise the underwear?

Sweaty in summer? Lux Cozi has a solution - scented vests

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Amul Macho Vs Lux Cozi: Copied or Inspired, why sexualise the underwear?

Objects - Histories) Kajri Jain-Gods in The Bazaar - The Economies of Indian Calendar Art-Duke University Press Books (2007), PDF, Postcolonialism