Playboy Inks Deal to Acquire Australian Lingerie Brand Honey Birdette
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![Playboy Inks Deal to Acquire Australian Lingerie Brand Honey Birdette](https://wwd.com/wp-content/uploads/2021/06/Honey-Birdette-2.jpg?w=640)
The $333 million deal is expected to close in the third quarter.
Iconic US brand Playboy has bought out an Aussie lingerie label for $440 million
![Meet Honey Birdette: The Best Brand For Sexy And Sustainable Lingerie](https://imageio.forbes.com/specials-images/imageserve/64382d587aa2b2578913615f/honey-birdette--national-lingerie-day/960x0.jpg?height=474&width=711&fit=bounds)
Meet Honey Birdette: The Best Brand For Sexy And Sustainable Lingerie
Playboy Owner Buys Raunchy Lingerie Brand Honey Birdette, $333M
Australian lingerie label Honey Birdette releases sexy loungewear collection to mark 15 years of business
Honey Birdette founder Eloise Monaghan making waves in Playboy territory
![Honey Birdette's advertisement 'degrading' to women: Ad Standards - Inside Retail Australia](https://insideretail.com.au/wp-content/uploads/2021/12/Honey-Birdette-store.png)
Honey Birdette's advertisement 'degrading' to women: Ad Standards - Inside Retail Australia
![deals shops Honey Birdette baby! Plain - Intimates them](https://cdn-images.buyma.com/imgdata/item/220308/0080486411/436730388/428.jpg)
deals shops Honey Birdette baby! Plain - Intimates them
![Playboy Owner to Buy Honey Birdette for $333 Million](https://cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/UR2MLONXF5AJTNGUHHIFM3T6GA.png)
Playboy Owner to Buy Honey Birdette for $333 Million
![Playboy Buys Australian Lingerie Brand Honey Birdette](https://manofmany.com/wp-content/uploads/2021/07/Honey-birdette-Playboy-6.jpg)
Playboy Buys Australian Lingerie Brand Honey Birdette
Brisbane sex shop inspired Honey Birdette business idea which just sold to Playboy
![Playboy spends $440million buying one of Australia's controversial lingerie brand Honey Birdette](https://i.dailymail.co.uk/1s/2021/06/30/07/44851689-0-image-a-40_1625033500053.jpg)
Playboy spends $440million buying one of Australia's controversial lingerie brand Honey Birdette