Success in the Shein/Forever 21 Partnership Hinges on Data Integration Strategy - MarketScale
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![Success in the Shein/Forever 21 Partnership Hinges on Data Integration Strategy - MarketScale](https://marketscale.com/wp-content/uploads/2023/09/marketscalemedialabs_a_Shein_pop_up_shop_inside_a_Forever_21_st_670c0347-c0e8-4f7a-8536-4612747ef887.webp)
J.C. Penney Research Professor Savannah Shi discusses the Shein/Forever 21 partnership and offers insights into what will make it successful.
![Authentic Brands Group and Shein Announce Strategic Agreement for](https://images.squarespace-cdn.com/content/v1/5d27b49f21044c000151f511/1698416201820-L6CW47REWXPQY9OP95CR/IMG_5408+%281%29.jpg?format=1000w)
Authentic Brands Group and Shein Announce Strategic Agreement for
![40% of Forever21 customers cross-shopping at Shein - Earnest Analytics](https://www.earnestanalytics.com/wp-content/uploads/2023/08/Earnest-Chart-Template-35.png)
40% of Forever21 customers cross-shopping at Shein - Earnest Analytics
![Success in the Shein/Forever 21 Partnership Hinges on Data](https://marketscale.com/wp-content/uploads/2024/03/digital-innovation-800x450.webp)
Success in the Shein/Forever 21 Partnership Hinges on Data
![Savannah Shi - MarketScale](https://marketscale.com/wp-content/uploads/2023/11/1516541986313.webp)
Savannah Shi - MarketScale
Shein Dossier: 8 Hacks Behind the Growth Strategy
European Fashion Retailers Risk Losing Everything.
![Shein, Forever 21 Team Up in Hopes of Expanding Reach](https://static.srpcdigital.com/styles/1037xauto/public/2024-03/569408_0.jpeg)
Shein, Forever 21 Team Up in Hopes of Expanding Reach
Shein Dossier: 8 Hacks Behind the Growth Strategy
![How Does SHEIN Make Money? The SHEIN Business Model Analysis](https://fourweekmba.com/wp-content/uploads/2021/07/shein-business-model-1200x1200.png?crop=1)
How Does SHEIN Make Money? The SHEIN Business Model Analysis
![Shein steps into offline retail by acquiring one-third of Forever](https://console.kr-asia.com/wp-content/uploads/2021/02/Shein_interest-1024x540.jpg)
Shein steps into offline retail by acquiring one-third of Forever
![Shein and Forever 21 announce fast-fashion partnership](https://i.ytimg.com/vi/aJRqna8bxn8/hqdefault.jpg)
Shein and Forever 21 announce fast-fashion partnership
![SHEIN to sell items from Forever 21 in new SPARC Group partnership](https://marketing-interactive-assets.b-cdn.net/event_images/content360-2024/1701331892_MicrosoftTeams-image%20%28106%29.png?auto_optimize=medium)
SHEIN to sell items from Forever 21 in new SPARC Group partnership