Victoria's Secret's Adore Me acquisition is the latest
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Victoria’s Secret has faced mounting criticism in recent years, as its longstanding thin and sexy imagery clashed with more modern views of size inclusivity and diversity. Some of those criticisms even came from Adore Me itself.
![Victoria's Secret Buys Adore Me for $400 Million](https://wwd.com/wp-content/uploads/2022/11/Adore-Me-2.jpg?w=300)
Victoria's Secret Buys Adore Me for $400 Million
![Victoria's Secret acquires Adore Me in a US$400m deal - Just Style](https://www.just-style.com/wp-content/uploads/sites/27/2022/11/shutterstock_1648315663-scaled.jpg)
Victoria's Secret acquires Adore Me in a US$400m deal - Just Style
![The Real Reason Victoria's Secret Is Closing So Many Stores](https://www.thelist.com/img/gallery/the-real-reason-victorias-secret-is-closing-so-many-stores/intro-1556816374.jpg)
The Real Reason Victoria's Secret Is Closing So Many Stores
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Victoria's Secret Love Spell 2 Piece Mini Mist & Lotion Gift Set : Beauty & Personal Care
iShip.me - Dive into the allure at Victoria's Secret
![Victoria's Secret Angles for Adoration with Latest Acquisition - McMillanDoolittle - Transforming Retail](https://www.mcmillandoolittle.com/wp-content/uploads/2022/11/86609146_3888613207846283_3302890280813854720_n.jpg)
Victoria's Secret Angles for Adoration with Latest Acquisition - McMillanDoolittle - Transforming Retail
Victoria's Secret
![Victoria's Secret to buy online startup Adore Me for $400 million](https://image.cnbcfm.com/api/v1/image/107144120-1667318064830-adore.jpg?v=1667318390&w=1600&h=900)
Victoria's Secret to buy online startup Adore Me for $400 million
![Victoria's Secret and Pink Underwear Lot](https://cdn.wholesale55.com/wp-content/uploads/2017/11/Victorias-Secret-And-Pink-Underwear-for-Women-100652.jpg)
Victoria's Secret and Pink Underwear Lot
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Mariah Carey Victoria's Secret Campaign 2023: See Photos, Shop Pieces
![Victoria's Secret Has A Growth Plan](https://imageio.forbes.com/specials-images/imageserve/6363bc8f55404ce4eeda32d0/0x0.jpg?format=jpg&crop=3250,1551,x0,y169,safe&height=900&width=1600&fit=bounds)
Victoria's Secret Has A Growth Plan
![Victoria's Secret completes acquisition of Adore Me](https://www.knittingtradejournal.com/images/Vicotrias1.jpg)
Victoria's Secret completes acquisition of Adore Me
Victoria's Secret - Wikipedia
![Victoria's Secret Buys Adore Me for $400 Million](https://wwd.com/wp-content/uploads/2022/11/Adore-Me-4.jpg?w=300)
Victoria's Secret Buys Adore Me for $400 Million
![Victoria's Secret completes acquisition of Adore Me](https://media.fashionnetwork.com/cdn-cgi/image/fit=cover,width=600,height=600/m/4fda/6a11/6b3c/48db/76a9/296f/34c0/3eb0/7261/3bd8/3bd8.jpg)
Victoria's Secret completes acquisition of Adore Me