Why the rebranding of Victoria's Secret hit a nerve, Marketing
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Breaking Down the Victoria's Secret Rebrand
![Victoria's Secret Marketing Strategies and A Look At The 2024](https://assets-global.website-files.com/630d4d1c4a462569dd189855/65c6940598356a9d228ca3b3_PoiXhLDuiHCQ2neWQ4IRfEctbwURBG7hfXXoSDlrr9RriLICuOGUrgsV7GfwvkdlNbUB3VpmeBSux_D-IrX2dY3fdh6stSBeiugqu8ro9cAsfZD1JlyQ6To9j1ca2RvWrdjrVk1s0MHIqIyBFEsFQQ0.jpeg)
Victoria's Secret Marketing Strategies and A Look At The 2024
![Sorry, Victoria's Secret, your 'woke' rebrand failed because it was](https://i.guim.co.uk/img/uploads/2018/01/20/Barbara_Ellen,_L.png?width=300&quality=85&auto=format&fit=max&s=520b1b0ccf8b336917feaf8ab760e9de)
Sorry, Victoria's Secret, your 'woke' rebrand failed because it was
![Victoria's Secret Gets Rid of Angels, Launches VS Collective in](https://hips.hearstapps.com/hmg-prod/images/victoria-secret-rebrand-1-1623956681.png?crop=1xw:0.9953703703703703xh;center,top&resize=1200:*)
Victoria's Secret Gets Rid of Angels, Launches VS Collective in
![Victoria's Secret ditches Angels in bold new rebrand starring](https://s.yimg.com/uu/api/res/1.2/qbm.6OceRBrtCIptL5tBew--~B/aD03MjA7dz0xMDgwO2FwcGlkPXl0YWNoeW9u/https://s.yimg.com/hd/cp-video-transcode/prod/2021-06/17/60cb96362f6b902841de300d/60cb96362f6b902841de300e_o_U_v2.jpg)
Victoria's Secret ditches Angels in bold new rebrand starring
![How Victoria's Secret is balancing its rebrand with its history](https://s3-prod.adage.com/s3fs-public/styles/width_660/public/20231024_SarahSylvester_3x2.jpg)
How Victoria's Secret is balancing its rebrand with its history
Victoria's Secret Rebrand: Insights & Lessons From a Billion
![I'm not surprised Victoria's Secret has dropped its 'feminist](https://static.independent.co.uk/2023/10/20/16/Collage%20Maker-20-Oct-2023-04-36-PM-6823.jpg?width=1200&height=900&fit=crop)
I'm not surprised Victoria's Secret has dropped its 'feminist
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victoria secret lingerie: Victoria's Secret: Is being 'woke' not
![The Victoria's Secret feminist rebrand is a failure - The Tour '23](https://wp.inews.co.uk/wp-content/uploads/2023/09/SEI_173509880.jpg?w=760)
The Victoria's Secret feminist rebrand is a failure - The Tour '23
![Follow-up of important News during non-publishing time (Part 2](https://i0.wp.com/textile-future.com/wp-content/uploads/2022/08/Vic-c.gif?resize=748%2C540&ssl=1)
Follow-up of important News during non-publishing time (Part 2
![Sorry, Victoria's Secret, your 'woke' rebrand failed because it](https://i.guim.co.uk/img/media/edd768ebf21aca6abca8cd9bcecaf183c1d12974/0_344_6000_3600/500.jpg?quality=85&auto=format&fit=max&s=bc2a6d336c283cd33e7c715921a4a372)
Sorry, Victoria's Secret, your 'woke' rebrand failed because it
![Victoria's Secret attempts to revitalize brand. Too little, too](https://cdn.sanity.io/images/f8lauh0h/production/99ccc02da1174813119c2931715a8938345eb818-1284x830.png)
Victoria's Secret attempts to revitalize brand. Too little, too
Victoria's Secret Rebrand: Insights & Lessons From a Billion
![Victoria's Secret rebrands to catch up with changing trends — TFR](https://images.squarespace-cdn.com/content/v1/5af1298bfcf7fd60f31f66bd/1624009862548-Y784Z3BEH6NHTGYZVWB9/public.jpeg)
Victoria's Secret rebrands to catch up with changing trends — TFR