Some Basics on the Value of S Curves and Market Adoption of a New Product
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An ongoing challenge for any firm is estimating demand for new products. This is especially true when the product has new technology or is replacing an existing product and the additional function in the new product is limited. Often a mathematical constructed called an S curve is helpful. This blog provides an overview of S curves and why they can be helpful.
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Some Basics on the Value of S Curves and Market Adoption of a New Product, Curve
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