Why millennials are turning their backs on Victoria's Secret
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![Why millennials are turning their backs on Victoria's Secret](https://www.thetimes.co.uk/imageserver/image/%2Fmethode%2Ftimes%2Fprod%2Fweb%2Fbin%2Ffb041900-0e8e-11e9-a440-fb17d0e61415.jpg?crop=1500%2C1000%2C0%2C0&resize=618)
![How China made Victoria's Secret a pawn in its ruthless global game, Paul Mason](https://i.guim.co.uk/img/media/573186c6bf3bde67ec917d4ba9b33b9d0bdd7bbb/0_0_3500_2100/master/3500.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=be817fc848d07b5f001a9e6c6ff3afc6)
How China made Victoria's Secret a pawn in its ruthless global game, Paul Mason
Victoria's Secret is turning its back on what made it popular
![The secret is still skinny: The Victoria's Secret rebrand and 'Tour '23](https://www.ncronline.org/files/2023-10/VS%20collage.jpg)
The secret is still skinny: The Victoria's Secret rebrand and 'Tour '23
![Victoria's Secret Swaps Angels for 'What Women Want.' Will They Buy It? - The New York Times](https://static01.nyt.com/images/2021/06/17/business/17victoriassecret-01/17victoriasecret-01-articleLarge.jpg?quality=75&auto=webp&disable=upscale)
Victoria's Secret Swaps Angels for 'What Women Want.' Will They Buy It? - The New York Times
![Victoria's Secret tried to remake itself as feminist—Gen Z saw right through it](https://fortune.com/img-assets/wp-content/uploads/2023/07/Paige-Hagy-headshot.jpg)
Victoria's Secret tried to remake itself as feminist—Gen Z saw right through it
![Is Victoria's Secret DITCHING its feminist makeover? Lingerie brand is returning to its hypersexualized roots after scrapping catwalk 'Angels' for plus-sized and transgender models - amid reports sales have plunged 5%](https://i.dailymail.co.uk/1s/2023/10/18/23/76727377-0-image-m-11_1697667661535.jpg)
Is Victoria's Secret DITCHING its feminist makeover? Lingerie brand is returning to its hypersexualized roots after scrapping catwalk 'Angels' for plus-sized and transgender models - amid reports sales have plunged 5%
![Why Victoria's Secret is bringing sexy back](https://media.cnn.com/api/v1/images/stellar/prod/victorias-secret-the-tour-2023-paloma-elsesser-hi-res.jpg?c=original)
Why Victoria's Secret is bringing sexy back
![Victoria's Secret tried to remake itself as feminist—Gen Z saw right through it](https://fortune.com/img-assets/wp-content/uploads/2024/03/EVERGREEN_TECH_SWEAT_LEGGINGS_HERO_0100.jpg?resize=1200,600)
Victoria's Secret tried to remake itself as feminist—Gen Z saw right through it
![Why millennials are turning their backs on Victoria's Secret](https://www.thetimes.co.uk/imageserver/image/%2Fmethode%2Ftimes%2Fprod%2Fweb%2Fbin%2F49f8f122-0f50-11e9-aa1a-52868904fdf4.jpg?crop=9000%2C5062%2C0%2C581&resize=1200)
Why millennials are turning their backs on Victoria's Secret
![How Gen Z Is Rewriting the Rules for Personal Finance](https://img.money.com/2021/07/August-2021-Digital-Cover-Gen-Z-Final-1.jpg)
How Gen Z Is Rewriting the Rules for Personal Finance
![Victoria's Secret Hires First Plus-size Model, but Is It Too Late?](https://wwd.com/wp-content/uploads/2019/10/tommy-john-bra.jpg?w=1024)
Victoria's Secret Hires First Plus-size Model, but Is It Too Late?
![Victoria's Secret Hires First Plus-size Model, but Is It Too Late?](https://wwd.com/wp-content/uploads/2019/04/viva-voluptous.jpg)
Victoria's Secret Hires First Plus-size Model, but Is It Too Late?
![Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke” Rebranding](https://www.boredpanda.com/blog/wp-content/uploads/2023/10/victorias-secret-ditches-feminism-makeover-after-sales-drop-7-6531282c55f94__700.jpg)
Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke” Rebranding
Why Millennials Might Not Like Victoria's Secret Anymore
Victoria's Secret fashion show is coming back - but it's getting a revamp