When does it make sense for a brand manufacturer to produce private label?

Private label sales have grown significantly in most Western countries in the last decade. In Western Europe, its share in CPG currently stands at 36.

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The Retail Reset: Private Label Brands Packaging Strategies, 57% OFF

Downtrading is the name of the game!

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When does it make sense for a brand manufacturer to produce

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Steven Lelievre on LinkedIn: When does it make sense for a brand

When does it make sense for a brand manufacturer to produce

When does it make sense for a brand manufacturer to produce

The Retail Reset: Private Label Brands Packaging Strategies, 57% OFF