Bruno Banani, Fuahea Semi: The Tongan who changed his name to get money from a German underwear company.
4.5 (333) · $ 12.00 · In stock
![Bruno Banani, Fuahea Semi: The Tongan who changed his name to get money from a German underwear company.](https://compote.slate.com/images/b82e8a03-2627-412e-a590-9ae6a8e1fc97.jpg?crop=4758%2C3172%2Cx0%2Cy0)
Back in 2012, I wrote a recurring feature called the Olympics Jerk Watch, in which I attempted to determine the biggest jerk at the London Games. (The
![Tongan luger uncovered as underwear PR hoax](https://apiwp.thelocal.com/cdn-cgi/image/format=webp,width=855,quality=75/https://apiwp.thelocal.com/wp-content/uploads/2012/02/a5721a8b9e0e768bf7f3a55dd1070d959b474c637e3c01712d8032553817413b.jpg)
Tongan luger uncovered as underwear PR hoax
Coty renews long-term license partnership with bruno banani
![Was the Tongan luger with the same name as an underwear company just a marketing hoax all along?](https://i.dailymail.co.uk/i/pix/2012/02/03/article-2095756-11919BA2000005DC-619_468x535.jpg)
Was the Tongan luger with the same name as an underwear company just a marketing hoax all along?
![Tongan set to make history on luge track, Top News](https://www.chinadaily.com.cn/sports/images/attachement/jpg/site1/20131229/eca86bd9e2f9142a191305.jpg)
Tongan set to make history on luge track, Top News
![Pros by any other name? Sport stars and extreme advertising – Channel 4 News](http://www.channel4.com/media/images/Channel4/c4-news/2013/Aug/20/20_suga_white_k.jpg)
Pros by any other name? Sport stars and extreme advertising – Channel 4 News
![Bruno Banani – Underwear News Briefs](http://www.underwearnewsbriefs.com/wp-content/uploads/2013/05/Bruno-Banani-Summer-Cabin-Swim-Hip-Short-GBP-39.00-@-Deadgoodundies.com_-500x692.jpg)
Bruno Banani – Underwear News Briefs
![A first for Southeast Asia: An Olympic figure skater](https://media.cnn.com/api/v1/images/stellar/prod/140210023518-michael-christian-martinez-philippines-sochi.jpg?q=w_2187,h_1458,x_0,y_0,c_fill)
A first for Southeast Asia: An Olympic figure skater
![Olympic Bid Leads Pacific Island Luger to Adopt Underwear Name - Bloomberg](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i5y9bZk15INw/v0/-1x-1.jpg)
Olympic Bid Leads Pacific Island Luger to Adopt Underwear Name - Bloomberg
![Tongan luger on slippery slope over his name as IOC vice-president Bach complains](https://www.insidethegames.biz/images/2012/02/Fuahea_Semi_13-02-12.jpg)
Tongan luger on slippery slope over his name as IOC vice-president Bach complains
![32 Bruno Banani Fashion Company Stock Photos, High-Res Pictures, and Images - Getty Images](https://media.gettyimages.com/id/1039146916/photo/menswear-underwear-that-is-ready-for-sale-lies-in-the-production-hall-of-bruno-banani.jpg?s=612x612&w=gi&k=20&c=1sFkdwAN16KpjLcUVPdgC7lNUxCTwgWFYQDZMjlZgYM=)
32 Bruno Banani Fashion Company Stock Photos, High-Res Pictures, and Images - Getty Images
![Tongan luger changes name to Bruno Banani in marketing ploy for underwear company - Page 2 - ESPN](https://a.espncdn.com/photo/2012/0210/page2_a_bananni_mb_300.jpg)
Tongan luger changes name to Bruno Banani in marketing ploy for underwear company - Page 2 - ESPN