Lounge Underwear founders on its first ever pop up shop

Husband and wife duo Melanie Marsden, chief brand officer, and Daniel Marsden, CEO, launched hit lingerie brand Lounge Underwear in 2015 - and they have just launched their first foray into bricks and mortar, with a pop-up shop in London's Covent Garden running from Saturday 3 December - Sunday 11 December. Drapers has a first look, and hears what's next in the physical retail space for the cult label.

Comfort Made Sexy' lingerie brand Lounge has opened a week-long pop-up shop on King Street with exclusive events - About Manchester

In Pictures: Harrods' new lingerie and lounge rooms

Make Your Pop-up Shop Successful + 7 Creative Examples

Our Story Empowering Loungers Worldwide – Lounge Underwear

Lounge Underwear to launch first permanent physical store after pop-up success - InternetRetailing

Why ThirdLove is joining a retail migration back to the mall – Orange County Register

Our Story Empowering Loungers Worldwide – Lounge Underwear

Fashion product and trends news

Lounge Underwear to launch first permanent physical store after pop-up success - InternetRetailing

Meet Our CEO, Dan Marsden – Lounge Underwear