How Michael Jordan became a brand (even though he almost skipped the meeting with Nike)

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Nike's Iconic Sports Commercial: Michael Jordan and Mars Spike Lee Blackmon ( 1988 - 1991 )

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Michael Jordan originally didn't want to sign with Nike

Michael Jordan Didn't Want to Sign With Nike

Michael Jordan's 1984 Nike Air Ships sell for record $1.5M at Sotheby's

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How Michael Jordan became a brand (even though he almost skipped the meeting with Nike)

Michael Jordan & Allen Iverson Almost Teamed Up on Signature Sneaker - Sports Illustrated FanNation Kicks News, Analysis and More

How Michael Jordan's $250,000 Shoe Deal Became a $100 Million Marketing Breakthrough for Nike