Canadian leakproof apparel maker Knix sells majority stake to Essity of Sweden

TORONTO — Canadian apparel brand Knix Wear Inc., maker of leakproof underwear for periods and incontinence, has a new majority shareholder.  The privately held company says it has agreed to sell 80 per cent of its ownership to Swedish hygiene products maker Essity for US$320 million. Joanna Griffiths, founder and CEO of Knix, calls it […]

KNIX exit: Women's intimates' brand sells majority stake for $320M

Knix CEO on leak-proof panties, comfort and body positivity

Essity - Annual Report 2022

Underwear brand Knix sold for $320M

Sean Silcoff on LinkedIn: Knix majority stake sold to Sweden-based hygiene brand Essity

Organic Feminine Care Market Growth, Scope, Trends Report By 2033

Swedish health major acquires Modibodi for $140 MILLION - Retail Beauty

Why Modibodi's whopping multiple made sense for Essity

Dave Barber on LinkedIn: Knix leakproof apparel maker sells

Knix founder says sale of a majority stake in her women's underwear company was vindication of her vision - The Globe and Mail

Essity buys 80% of Canadian leakproof apparel maker Knix Wear

A Decade Of Knix Revolutionizing Intimate Apparel In Canada And Beyond

Canadian leakproof apparel maker Knix sells majority stake to Essity of Sweden