With $50 Million in New Funding and an Special, Savage X Fenty is Thriving - The Fashion Law

Rihanna’s Savage X Fenty lingerie brand has landed a reported $50 million in new funding, “bringing the total amount invested in the company to roughly $70 million,” according to the Wall Street Journal. Savage X Fenty – which is a joint venture between the singer-slash-budding retail mogul’s brand and Techstyle, the retail group that owns Kate Hudson’s Fabletics and ShoeDazzle, debuted to much fanfare in May 2018, and in just over a year has been able to steal market share from established names like on Victoria’s Secret with its modern offerings, including a wide range of sizes. 

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