Unlocking Gen Z's luxury spending power in 2023
4.6 (145) · $ 20.99 · In stock
![Unlocking Gen Z's luxury spending power in 2023](https://media.voguebusiness.com/photos/644bf54b7e7e952bfe6f0f13/2:3/w_2560%2Cc_limit/GEZ-Z-ALPHA-MAY23-VOGUEBUS_STORY.jpg)
When it comes to how they shop, Gen Z and Gen Alpha are hard to predict. Vogue Business unpacks the latest research into what’s driving younger consumers in 2023, and where the opportunities lie for luxury brands.
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Gen Z Vogue Business
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Unlock Gen Z's Spending Power
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As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital