The concept of Luxury Brands Vs. Mass Brands.

Luxury Brands and Mass consumer brands, how they are different in terms of their brand identity, positioning, attributes, target market and brand building process. We can not apply the same marketing techniques for Luxury Brands that are practiced for the mass brands.

The Concept of Luxury Brands - Presentation

I Compared Mass-Market and Luxury-Brand Clothes and Realized High Prices Don't Always Guarantee Good Quality / Bright Side

Enhancing Real Estate Marketing with 3D Exterior Renderings

Constructing Consumer-Masstige brand relationships in a volatile social reality - ScienceDirect

Enhancing Real Estate Marketing with 3D Exterior Renderings

THE LUXURY MARKET AS A TRENDSETTER FOR THE RETAIL WORLD - ACROSS

Mass market and fast fashion beat luxury brands globally as China slows - report

Luxury Marketing

Unapologetic Maximalism: What Mob Wife Aesthetic Means for Design