The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture
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For those who have just got their heads around the extraordinary $16.4 billion brand value of influencers, TikTok is suddenly full of their apparent nemesis, the new generation ‘deinfluencers’.
De-influencers and the rise of de-influencing on TikTok
Sophie Waitt on LinkedIn: #oneteamonedream
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TikTok 'definfluencing' exposes over-hyped products. Brands are adapting - The Washington Post
The Rise of the “Influencer”. TikTok sensations and Instagram stars…, by JD Triolo
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Stéphane ETIENNE • hypallages® on LinkedIn: #work #future #affect #meaning #job #addedvalue #artificialintelligence
Influencer: The Power to Change Anything: Patterson, Kerry, Grenny, Joseph, Maxfield, David, McMillan, Ron, Switzler, Al: 9780071484992: Books
Sophie Waitt on LinkedIn: #mhfa #mentalhealth #training #osteam
How Deinfluencers Are Changing Influencer Marketing