Ted Baker Packaging Case Study

Ted Baker was styled after its founder, Ray Kelvin’s alter ego, a persona of an “intrepid aviator, an all-round sportsman and the consort of princesses and Hollywood beauties.” From this was borne Ted Baker’s essence of charisma, creativity, and quirkiness. First launching as a men’s shirt specialist in Glasgow, Ted strived to communicate the brand’s special personality from the get-go, offering free laundry services for every shirt purchased. Quickly, the brand developed the title of ‘No Ordinary Designer Label’.

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Ted Baker Beau Luggage Collection

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NICOLAI

Ted Baker Beauty Vanity Case - Glorious Travel In Style Spa & Body Spray Gift Set for Women with Topline Thank You Card. Great for Stocking Fillers or Womens Secret Santa Gifts.