Tangerine - Lexicon Branding
4.8 (432) · $ 19.50 · In stock
![Tangerine - Lexicon Branding](https://www.lexiconbranding.com/wp-content/uploads/2023/06/Tangerine-hero-1400x606.jpg)
Problem. ING Direct, Canada’s largest online bank, was doing things differently. They needed a new name to support a fresh take on banking. Research insights from thousands of ING employees and customers indicated it was time for a bold change to match the company’s bold personality and reputation. Solution. Be counter-intuitive. It is one of […]
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