The Victoria's Secret 'woke' rebrand is only skin deep
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![The Victoria's Secret 'woke' rebrand is only skin deep](https://i.guim.co.uk/img/media/abc35858760c73f7c3430f2f6ae50103bd7f9c92/0_26_598_359/master/598.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=c0d3feecbd23fd8f09a1406fc542afa4)
Other lingerie brands have embraced less prescriptive beauty ideals and diversity. Victoria’s Secret is scrambling to keep up, says Priya Elan, the Guardian’s deputy fashion editor
![Angel Dust: With Wings Ditched for Wokeness, Will Women Buy the Victoria's Secret Radical Rebrand? - Everything Zoomer](https://www.everythingzoomer.com/wp-content/uploads/2021/06/GettyImages-187923020.jpg)
Angel Dust: With Wings Ditched for Wokeness, Will Women Buy the Victoria's Secret Radical Rebrand? - Everything Zoomer
The Dilemma of “Woke” Rebranding: How Victoria's Secret Lost Its Magical Brand Worth, by Jared DeLuna, BrandValuer, Mar, 2024
Why are Victoria's Secret's famous 'angels' are being replaced with more a diverse group of ambassadors? - Quora
![The Victoria's Secret 'woke' rebrand is only skin deep, Priya Elan](https://i.guim.co.uk/img/media/ea97fbb0b470bb96429be6b331dec085cd7bd7dc/0_173_3000_1800/master/3000.jpg?width=700&quality=85&auto=format&fit=max&s=2de3ce82acbb26a63b1a20cb78ee972f)
The Victoria's Secret 'woke' rebrand is only skin deep, Priya Elan
![Megyn Kelly Trashes Victoria's Secret For Going 'Woke' After Brand Hires Diverse Models](https://i.ytimg.com/vi/ckCgD1F5H2w/maxresdefault.jpg)
Megyn Kelly Trashes Victoria's Secret For Going 'Woke' After Brand Hires Diverse Models
![Victoria's Secret sold for $525M; all stores to remain open for now](https://image.cnbcfm.com/api/v1/image/102301181-1577388665688vic.jpg?v=1669898022&w=1920&h=1080)
Victoria's Secret sold for $525M; all stores to remain open for now
![Kim Kardashian strips off for sizzling 'naked' photo…](https://images.inkl.com/s3/article/lead_image/8303019/1000.jpg?w=600)
Kim Kardashian strips off for sizzling 'naked' photo…
![The Dilemma of “Woke” Rebranding: How Victoria's Secret Lost Its Magical Brand Worth, by Jared DeLuna, BrandValuer, Mar, 2024](https://miro.medium.com/v2/resize:fit:1200/1*S-XwVMZy4t6hd2HCcSJD2w.jpeg)
The Dilemma of “Woke” Rebranding: How Victoria's Secret Lost Its Magical Brand Worth, by Jared DeLuna, BrandValuer, Mar, 2024
![Limping Victoria's Secret grounds angels & hires female success icons like Megan Rapinoe & Priyanka Chopra as new faces of brand — RT USA News](https://mf.b37mrtl.ru/files/2021.06/xxl/60cb136885f5402ad6166f38.jpg)
Limping Victoria's Secret grounds angels & hires female success icons like Megan Rapinoe & Priyanka Chopra as new faces of brand — RT USA News
![Fashion + Comment, Page 10 of 64, Fashion](https://i.guim.co.uk/img/media/c710190b28c69b03083faf955ee0708bef4a286c/0_0_4277_2566/master/4277.jpg?width=300&quality=85&auto=format&fit=max&s=3670871f614f03b6683fa43eb09c4962)
Fashion + Comment, Page 10 of 64, Fashion
![Victoria's Secret: the woke rebrand is only skin deep](https://theindustry.beauty/wp-content/uploads/2021/07/Sir-Philip-Green-1-3.jpg)
Victoria's Secret: the woke rebrand is only skin deep
![Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke” Rebranding](https://www.boredpanda.com/blog/wp-content/uploads/2023/10/victorias-secret-ditches-feminism-makeover-after-sales-drop-2-653121dd28e0e__700.jpg)
Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke” Rebranding