A company that's taking on Victoria's Secret with $35 bras is homing in on its biggest weakness

Facebook/LivelyLively will offer sizes 38DDD to 44DDD in two of its styles of bra.Up-and-coming underwear brand Lively is rolling out new and extended bra

Aerie Looks To Double Sales To $2 Billion As Shoppers Ditch Victoria's Secret

A bright pansy print adds a bouquet of sweetness. An unlined cup and full U underwire create a sexy silhouette. Complete the look with the Louise

Louise Underwire Bra

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Brand Comparison- Aerie vs. Victoria's Secret

Victoria's Secret & Co: Wait For Proof Of Turnaround Progress (NYSE:VSCO)

Victoria's Secret

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A bright pansy print adds a bouquet of sweetness. An unlined cup and full U underwire create a sexy silhouette. Complete the look with the Louise

Louise Underwire Bra

Lululemon just had one of its best years ever, and it proves athleisure isn't dying anytime soon

Victoria's Secret Pink Coco Body Mist with Essential Oils : Beauty & Personal Care

Lululemon just had one of its best years ever, and it proves athleisure isn't dying anytime soon

Victoria's Secret Aims for $7.3B in Sales by 2025 as Brand Continues Image Overhaul - Retail TouchPoints

Sarah Vine: Why this Victoria's Secret ad is cruel and damaging - NZ Herald

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Victoria's Secret ditches wokeness over sexiness after sales drop