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1953 – Perma-lift and the Bullet Bra – Mid-Century Page

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1953 – Perma-lift and the Bullet Bra – Mid-Century Page

Perma-lift introduced the iconic cone-shaped bullet bra with “magic inset” for uplifting support, shaping mid-century fashion.

Perma-Lift Lingerie — Vintage original prints and images

Perma-Lift Lingerie — Vintage original prints and images

Exhibition: Lift & Separate: Technology and the Bra. Chapter 5

Exhibition: Lift & Separate: Technology and the Bra. Chapter 5

Bra Sizes – A Thing of the Past

Bra Sizes – A Thing of the Past

1953 – Perma-lift and the Bullet Bra – Mid-Century Page

1953 – Perma-lift and the Bullet Bra – Mid-Century Page

Fashionable Forties: Briefly about bras

Fashionable Forties: Briefly about bras

A Girl and Her Girdle  Envisioning The American Dream

A Girl and Her Girdle Envisioning The American Dream

A Girl and Her Girdle  Envisioning The American Dream

A Girl and Her Girdle Envisioning The American Dream

50s bras - Gem

50s bras - Gem

Perma-Lift Lingerie — Vintage original prints and images

Perma-Lift Lingerie — Vintage original prints and images

Bullet Bras, Modern & 1950s Bullet Bras

Bullet Bras, Modern & 1950s Bullet Bras