Hanes new Hanes Originals line of underwear is designed for Gen Z

Hanes is known for its classic white underwear. Can its colorful new Hanes Originals line sell the brand to Gen Z?

ORIGINALS UNDERWEAR - COLLECTIONS - HANES ORIGINALS

Hanes new Hanes Originals line of underwear is designed for Gen Z

Hanes Originals Premium Men's Briefs : Target

HANES ORIGINALS

Hanes Originals Men's Boxer Briefs, Stretch Cotton Moisture

Hanes Reignites With Stylish and Comfortable New Hanes Originals Collection

Hanes travels back to 1901 and the 'invention of comfort' in fun Martin Agency ads

Hanes Originals Men's Dyed Brief, Moisture Wicking Stretch Cotton Brief, 3-Pack

Buy Hanes Originals Men’s Boxer Briefs & Trunks, Stretch Cotton Moisture-Wicking Underwear, Modern Fit Low Rise, Multipacks and other Boxer Briefs at

Hanes Originals Men's Boxer Briefs & Trunks, Stretch Cotton Moisture-Wicking Underwear, Modern Fit Low Rise, Multipacks

Hanes travels back to 1901 and the 'invention of comfort' in fun Martin Agency ads

Buy Hanes Originals Men’s Boxer Briefs & Trunks, Stretch Cotton Moisture-Wicking Underwear, Modern Fit Low Rise, Multipacks and other Boxer Briefs at

Hanes Originals Men's Boxer Briefs & Trunks, Stretch Cotton Moisture-Wicking Underwear, Modern Fit Low Rise, Multipacks

Hanes new Hanes Originals line of underwear is designed for Gen Z

Hanes Orginals Men's Underwear

ORIGINALS UNDERWEAR - COLLECTIONS - HANES ORIGINALS