Orangetheory Deploys 3D Digital Twins to Ensure Design Integrity of Franchise Locations - Retail TouchPoints

Fitness franchise Orangetheory has teamed up with spatial data company Matterport to scan and create photorealistic 3D digital twins of its U.S. studios in order to ensure design consistency across all 1,250 locations. Using Matterport Capture Services, the company can virtually assess whether a studio is consistent with brand guidelines and advise on required updates, […]

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