Moms Feel Unprepared for and Unsupported During Postpartum – Lansinoh

During pregnancy, OB/GYNs and healthcare providers support and guide moms through the prenatal period. For over 30 weeks, a pregnant mom typically meets with a healthcare provider for prenatal visits where both mom and baby are evaluated. Birth plans may be discussed, and mom prepares to meet her baby. But insights from moms indicate a glaring gap in preparing birthing people for the postpartum period and supporting them after they give birth. According to a survey conducted by Lansinoh*, 88% of moms said they weren’t prepared for the postpartum period, and over 95% of moms think new mothers are not sufficiently supported by our society. Lansinoh’s new global brand initiative, Stand with the Mothers, was launched to bring awareness to the acute need to expand support for new mothers and birthing people. Feeling Unprepared While the majority of women felt prepared

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