Lingerie Brands Undergo a Major Makeover: Branding Lessons from Victoria's Secret

To understand the evolution of the lingerie industry it is worth looking at the major players, consumer sentiment towards lingerie and the emerging lingerie brands.

The return of a divisive lingerie brand

Victoria's Secret Aims Physical Presence in all Major Cities of India - Indian Retailer

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What Victoria's Secret Models Eat In a Day

How Victoria's Secret Is Trying to Rebrand - The New York Times

Lingerie Brands Undergo a Major Makeover: Branding Lessons from Victoria's Secret

At Victoria's Secret: Supriya Lele, Jenny Fax, Bubu Ogisi, and Melissa Valdés Duque Are Shaking Things Up

Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants, Barbara Ellen

Once a byword for fun and glamour, the lingerie brand has recently been proving the adage: Go Woke, Go Broke. Now bosses have done a screeching U-turn and FIONA GOLFAR says: It's

Victoria's Secret halts woke branding, returning to roots as sales dip

Is Victoria's Secret DITCHING its feminist makeover? Lingerie brand is returning to its hypersexualized roots after scrapping catwalk 'Angels' for plus-sized and transgender models - amid reports sales have plunged 5%