Four Brand Lessons from Lululemon - Matthew Fenton - Chicago Brand Strategy

Lululemon is having a very bad no good horrible year. Challenger brands, here are four things you can learn from Lululemon's mistakes.

CHANGE OR DIE!!! - Matthew Fenton - Chicago Brand Strategy

The Why of The Buy, PDF, Consumer Behaviour

Calaméo - WHERE LONDON DECEMBER 2018

On your mark, get set, run!

Business Minds Coffee Chat, Podcast

WB_051619

Calaméo - The Real Deal November National 2020

Jared Stillman Was Ready For Company In Afternoon Drive

Essays On Media Influence

Books: Lyft