Shein Is Sending Influencers to Promote Its China Factory

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Chen Lin/ReutersMega-successful Chinese fast fashion retailer Shein, long plagued by allegations of terrible conditions for workers, and most recently, forced labor allegations—appears to have rolled out a new PR strategy: sending Instagram influencers on sponsored trips to China to tour a high-end Shein supplier warehouse. The tour, followed by “an epic night cruise to admire Guangzhou’s amazing skyline,” is prompting content creators to regurgitate company lines to their hundreds of thousands
Chen Lin/ReutersMega-successful Chinese fast fashion retailer Shein, long plagued by allegations of terrible conditions for workers, and most recently