IVY Park Retail Launch, Case Study

For the 2020 in-store launch of the IVY Park collection – Beyonce’s gender-neutral clothing line – adidas wanted to bring the collection to life in style. 

SoBe + IVY PARK by Adias A Photo Booth Case Study - The South

Beyoncé's Strategy for Her Ivy Park x Adidas Collection is One for

DXB Flagship Retail Launch, Case Study

Ivy Park: Regeneration by Carly Ryan - Issuu

ivy-park The Business of Fashion

Beyoncé's Clothing Line With Adidas Suffers From Weak Sales - WSJ

Absolutely No One Showed Up to Wait in Line at Beyoncé's Ivy Park

Adidas - Ivy Park - Roundhouse Agency

SoBe + IVY PARK by Adias A Photo Booth Case Study - The South

adidas x IVY PARK Event at Xhibition Van Aken

Beyoncé and Adidas have agreed to mutually part ways: report