General Mills follows trend in removing artificial flavours, colouring from cereals

Keeping Trix, Lucky Charms, Reese’s Puffs attractive to children will be big challenge, but food experts say changes are just marketing ploy

General Mills Hopes for Cereal Payoff - WSJ

General Mills revamps product development, marketing mirrors start-ups

Maple Brown Sugar Chex Cereal, Gluten Free Breakfast Cereal, Made with Whole Grain, 12.8 OZ

General Mills begins marketing cereals without artificial colors, flavors

Naturally Colored Extruded Cereal - Sensient Food Colors : Sensient Food Colors

General Mills KitKat Chocolate Cereal, 11.5 oz - The Fresh Grocer

Kellogg's Removing Artificial Flavors and Colors From Its Products

Original Trix, made with artificial colors, is coming back

General Mills Cheerios Multi Grain Lightly Sweetened Cereal Large Size, 12 oz - Fairway

General Mills Pumpkin Spice Cheerios 12oz 2 Count

Cheerios™ Gluten Free Cereal Box 12 oz

Kellogg removes artificial ingredients by 2018, Q2 results

General Mills to Eliminate Artificial Colors, Flavors From Entire Cereal Line - ABC News

General Mills Tres Leches Toast Crunch Crispy Sweetened Whole Wheat & Rice Cereal, 12 oz - The Fresh Grocer

General Mills nixes artificial ingredients, and Americans nix cereal