Gap's Athleta brand signs sponsorship deal with Olympian Allyson Felix

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Athleta, Gap's athletic-wear brand for women most akin to Lululemon, has a new strategy to win more shoppers: sponsored athletes. It strikes a deal with Olympic track star Allyson Felix.
Athleta, Gap's athletic-wear brand for women most akin to Lululemon, has a new strategy to win more shoppers: sponsored athletes. It strikes a deal with Olympic track star Allyson Felix.