From Patent to Profit: The Story of SPANX and Sara Blakely - Innovate Product Design

Talking about Intellectual Property usually means discussing how much patents are really worth, especially with so many legal battles over patent rights and disagreements. Many believe that a patent is only as valuable as the money you have to back it up in court.

Blackstone Buys Majority Stake in SPANX, Inc.

Products From Prototype to Production

Using the Power of PR: Sara Blakely & Spanx - StartupNation

Innovate Product Design

Spanx founder Sara Blakely reveals her secret for coming up with million dollar ideas

From Patent to Profit: The Story of SPANX and Sara Blakely - Innovate Product Design

Innovate Product Design

The Spanx Story: What's Underneath the Incredible Success of Sara Blakely's Billion Dollar Empire (Audible Audio Edition): Charlie Wetzel, Stephanie Wetzel, Hayley Cresswell, HarperCollins Leadership: Books

Spanx's founder couldn't afford a patent attorney. So she figured out how to protect her IP herself.