Elf Cosmetics and American Eagle Outfitters button up a denim-inspired makeup collab

Look out, blue jean beauties: Elf Cosmetics and American Eagle have released a denim-inspired makeup collection – and a TikTok partnership with Outer Banks actress Carlacia Grant.

American Eagle and E.l.f. Launch Denim-inspired Beauty Collection

Elf Cosmetics and American Eagle Outfitters button up a denim-inspired makeup collab, elf makeup

E.l.f. Cosmetics and American Eagle Drop Denim Makeup

NEW e.l.f. X American Eagle Denim Daze Eyeshadow Palette

NEW e.l.f. X American Eagle Denim Daze Eyeshadow Palette

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Brand strategy

e.l.f. makeup brand 'one of the best positioned in beauty,' analyst says, elf makeup