Gen Z Doesn't Care If Their Luxury Merch Is Counterfeit

For fully half of young shoppers, fakes are just as good as the real thing.

Dupes are popular with Gen Z. Is this bad news for luxury fashion brands?

Reid Litman on LinkedIn: Gen Z Doesn't Care If Their Luxury Merch

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Millennials Star バックパック - バッグ・カバン

Millennials Star バックパック - バッグ・カバン

Are your sneakers knockoffs? He can tell by the smell - Los Angeles Times

How does the Indian gen-Z shop?

How Brands Can Better Connect With Gen Z & Change Attitudes to Counterfeiting - Corsearch

MarkSoc, FMS Delhi(@marksocfms) • Instagram 사진 및 동영상

Mikey A. on LinkedIn: Gen Z Doesn't Care If Their Luxury Merch Is Counterfeit

Superfake handbags: How Gen Z is changing counterfeit culture one TikTok at a time