Radical Differentiation at Lululemon - Denise Lee Yohn

Last week, the Wall Street Journal featured a piece about Lululemon Athletica’s “secret sauce.”   Although many stories have been written about the retailer of yoga-inspired athletic apparel, this one succinctly relayed the elements that distinguish Lululemon from other brands. The article talked about the “mystery” of the chain’s strategy, which has propelled it to become a $10BB retailer in less than 15 years.  It’s clear Lululemon practices what designer Marty Neumeier preaches in his book, Zag --  The #1 Strategy of High-Performance Brands.  Marty explains, “Differentiation, the art of standing out from the competition, is not front-page news. What is

Capstone Project – Critical Risks Assessment And

Brand, Culture & Experience -- An Interview with Brand Leadership

Has ShoeDazzle Lost its Dazzle? - Denise Lee Yohn

Best-Global-Brands-2015-report

Denise Lee Yohn

Lululemon St Denise Richards International Society of Precision

Lululemon St Denise Austin International Society of Precision

Driving to Market - V2! - How to Drive Competitive Advantage in

Denise Lee Yohn, Brand-Building Expert

Denise Lee Yohn, Brand-Building Expert

Lululemon St Denise Richards International Society of Precision