Athleta's New Campaign Focuses on Women's Empowerment

The multipronged marketing effort comes as the company is set to expand into girls this month.

Simone Biles for Athleta - UPTOWN Magazine

Simone Biles Leaves Nike for a Sponsor That Focuses on Women - The New York Times

Athleta Launches AthletaWell, an Immersive Digital Platform for Women to Connect on a Range of Topics Rooted in Female Wellbeing

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Athleta Launches 'Power of She' Videos, Featuring a 98-Year-Old Yoga Instructor

Athleta Advertising Deals Cheap

Simone Biles Nike Snub Is Big Win for Gap's Athleta - Bloomberg

Power of She Fund

Athleta's Newest Campaign Empowers Women of All Ages

Inspirational Female Empowerment Ads : International Women's Day Ad

Athleta Introduces New Experiential Fitness Series, Move with Athleta, and Takes Over NYC with Launch Events on November 16

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